Category Archives: Water

Gouduniposh is a small village in Odisha, a quintessential village having kaccha roads and huts. It is quite far, almost cut-off, from the city, with the nearest one being around 90 km away. Majority of the working population of this village is daily wage labourer, who manage to find work for only 15-20 days in a month. It has one government school where kids apparently attend school only to be able to eat the free midday meal provided in the school- such as the heart-wrenching reality of the villagers here! Not just food, but the villagers here have faced several hardships to gain access to water too- with the entire village depending on a single hand pump, or resorting to a lake far away, for their water needs.



At Claro Energy, we are focused on reducing the water woes of people living in remote villages and believe that access to water is a basic human right. This drives us to provide solutions to villagers living in villages like Gouduniposh y in the form of our solar-powered pumps. And the results speak for themselves – the village now boasts of 3 handpumps such that every household has one within 500 m! But what does this improved access to clean water mean for the villagers?



Impact on Health and well-being

An improved access to clean water ensures that lesser people, especially children, are inflicted by waterborne diseases, thus paving the way for a healthier society.

Impact on environment

Employing solar panels instead of unclean diesel to extract water has significance in terms of reduction in carbon footprint. Also, since all the villagers now do not have to rely on one lake, thus preventing it from drying up.
All these factors create a ripple effect in terms of enhanced socioeconomic and environmental status, thus truly empowering the villagers in Gouduniposh.

Impact on economic status

It also means that people can now devote less of their time to obtain water and devote it instead to income generating activities. 

Impact on social status and time saving

Historically, women in villages have had to travel miles in search of water, wasting their time and energy in the process. Nearby access to water is a crucial factor in liberating them from this tiresome chore. and empowering them to allocate their time and energy to other productive activities.

We have been working to ensure a proper supply of water to this area, to at least cater to the villager’s basic needs. Claro energy has ensured that every resident has access to a 24X7 water facility.


Peerla banda Tanda, is a village in Rangareddy district, Telangana, with a population of a mere 120 people. This is one such village where, in spite of grid connectivity, there is an irregular or negligible power supply for days. It is the complete representation of how impoverished and underdeveloped a village can be, especially in the face of infrastructure failure. Almost every household in the village used to have a water pipeline and bore well. However, it turned out to be of no use to the villagers as they didn’t have the basic requirement of proper access to electricity supply to make the bore well pumps run. Villagers had to walk miles just to collect a few liters of drinking water. The situation was so grave that villagers were forced to use water only for drinking purposes and had to go without bathing and cleaning for many days.



The installation of a solar pump in Peerla Banda tanda was a result of Claro Energy undertaking a Drinking Water project for the Telangana (erstwhile Andhra Pradesh) government’s Rural Water Supply and Sanitary System (RWSS&S) body, which was promoted by the Ministry of Renewable Energy,



This solar water pump not only helped the villagers get access to on-demand clean drinking water every day but also incorporated storage of water in overhead tanks. This made water available for cleaning and sanitation purposes, as well. Now with access to water, the people of the village could do what was unthinkable to them before. Their basic needs – such as bathing daily, proper sanitation – were finally met.



Claro Energy, with the support of the government and the Sarpanch of Gandeed block, has ensured that no child has to miss school and no adult has to forgo potential daily wage earnings. Villagers do not have to walk kilometers in the scorching heat, anymore, just to fetch a few liters of water.


All this did not arrive on a smooth path, though. The installation team of Claro Energy faced a fair few roadblocks which they had to overcome to make the project a success. Firstly, this village was in a very remote corner of Telangana. Transportation of solar panels and other installation material to the site was a major hurdle in itself. A variety of transport modes, including both large and small goods vehicles, non-motorized vehicles, and, to a certain extent, by foot. An unprecedented second issue was convincing villagers. Being a fairly remote area, education levels of the locals were not high enough for them to understand how electricity can be generated from the sun. They simply did not believe such a thing was possible and thought it was some kind of scam to their detriment. This caused them to be non-cooperative with the installation team. As local help is of utmost importance to an installation process, it was imperative to convince the villagers about this concept. Apart from a lot of convincing by both the sarpanch and Claro staff, the nail was finally hit on the head by taking some of the villagers to a nearby project and showing them, much to their astonishment, exactly how the setup worked.



Access to clean water is the basic right of every human being, and Claro Energy, as an organization, is committed to fighting the water scarcity problem facing the most remotely located populace of this country. Clean drinking water uplifts livelihoods The Peerla Banda Tanda drinking water project is one such story.

water intensive crop, claro energy


In the scope of Indian agriculture, a variety of crops is cultivated in India due to the vastly distinct weather and soil conditions that are available in various topographies across the country. These crops are majorly divided into food grains, cash crops, plantation crops and horticulture crops. Water is one of the essential resources that are required for proper growth of these crops. The majority of the farmers are still dependant on growing water intensive crops. Irrigation water, exclusive of precipitation and stored moisture, is required to meet the consumption rate of a crop during its growth period. But the amount of irrigation water required differs for each plant, not only because different plants need to survive different environments, but also because each plant has its own unique physical features.The rural Indian population is largely dependent on agriculture as its primary source of livelihood. Agriculture is one of the major contributors to India’s GDP, with an 18% share (KPMG report), this population plays an integral role in the Indian Economy.

In this regard, we would like to highlight some of the most water intensive crops that are popularly grown by Indian farmers


rice crop


Rice acts as one of the most important staple food in the world and India is one of its largest producers. However, its production requires a great quantity of water. The rise in population has led to an increase in the demand for food crops; in turn escalating the amount of water required for irrigating them. Traditional farming needs 3,000 to 5,000 liters of water to produce a kilo of rice. The crop requires flooded soil for its growth as it suppresses weed growth and increases the uptake of nutrients from the soil for better yield. In India, it is grown in West Bengal, Uttar Pradesh, Andhra Pradesh, Punjab, Bihar, Orissa, Chhattisgarh, Assam, Tamil Nadu and Haryana.


cotton crop claro energy


Also known as ‘white gold’, Cotton is a Kharif crop. India is one of the largest producers as well as exporters of cotton yarn. On an average, India uses 22,500 liters of water to produce 1 kg of cotton. Most Indian cotton is grown in drier regions. States cultivating this crop the most are Gujarat, Maharashtra, Andhra Pradesh, Haryana, Madhya Pradesh, Punjab, Rajasthan, Karnataka, Tamil Nadu and Orissa.



India is the second largest producer of this popular cash crop. It has one of the longest growing periods and its growth can come to an untimely halt if there is a shortage of water. Generally crops require 300-500mm of rainfall/water for their growth; however, sugar cane requires 1,500-2,500mm of rainfall/water to complete the growth cycle. Therefore, the crop requires 1500-3000 liters of water to produce a kilo of sugarcane! In India, Uttar Pradesh, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, Bihar, Gujarat, Haryana, Uttarakhand, and Punjab are the major producers of this crop.



With 12 million tons of production; Soybean is one of the fastest growing crops in India.  The crop is considered to be well suited for Indian soil. A major source of protein, vegetable oil, and animal feed, the crop requires around 900 liters of water for 1 kilo worth produce. This crop is majorly grown in Madhya Pradesh, Maharashtra, and Rajasthan.



After the Green Revolution, wheat production in India has been on the rise. After rice, wheat is the most consumed crop by the Indian population. Not just that, our country is also one of the largest exporters of all varieties of wheat, making us the second largest producer of the crop worldwide. However, the fact that cannot be ignored is that 900 litres of water is required to produce 1kg of wheat. In India, this crop’s production is mainly in the northern region – Uttar Pradesh, Punjab, Madhya Pradesh, Haryana, Rajasthan, Bihar, Gujarat, Maharashtra, West Bengal and Uttarakhand are the major producers of this crop.

We can, therefore, see how Economic growth is indirectly dependent on fresh water. There needs to be an understanding that for greater agricultural productivity, for there to be a better harvest, there needs to be enough water. If water is used up by such water-intensive crops, there will come a time when there will be no water for agriculture. Most of these crops are grown in dry areas, which do not receive ample rainfall, and the farmers are either dependent on other freshwater sources or groundwater pumps. In a country like India, where 76 million people do not have access to safe drinking water, using up a great amount of water in such crops seems unfair. Water intensive agriculture takes away liters of water that can be used to help a significant population survive. Cultivation of these crops has even endangered some areas of water scarcity. In fact, due to intense drought conditions year after year, there have been multiple pleas by local officials for farmers to switch to pulses and oilseeds in Rampur. Tamil Nadu government has also asked farmers to switch to millets and pulses from rice, as the new crops will use less water and are as nutritious. However, in some areas, switching to different crops cannot be considered an ideal solution because of climatic limitations, soil requirements etc, therefore, a switch to better irrigation techniques like drip irrigation can be taken up. Furthermore, groundwater irrigation pumps are either dependent on irregular grid electricity or diesel, causing additional strain on the current environmental conditions. Solar powered pumps can be considered a model solution to overcome that problem. The water needs of these crops need to be considered to formulate an immediate solution.

Our water woes can be addressed by our own everyday use of water. Save water before it’s too late.


Written By: Prakriti Sharma

Edited By: Anirban Banerjee


                                                                     Image by Prakriti Sharma

It is a known fact that water is one of the most important natural resources on earth. Dominantly responsible for life on earth, more than 99% of water present on our planet is unusable by humans and a lot of different living beings . Taking these facts into consideration, human beings need to realize that the utilization of this life-sustaining resource, must be done judiciously, and conservatively.

People, especially those residing in urban areas, with easy access to water, tend to take this finite resource for granted, not realizing its vulnerability to over-usage.  Urban populations, especially of developed and developing countries, who have been shielded from water crises by their administration, are also starting to experience poor sanitation and a shortage of water supply today. Even then, shocking contrasts exist in the distribution of available water. This difference may be linked to the divergent economic conditions of the population of an area.

However, economic differences are not always responsible for unfair water distribution. Urban areas accommodate significant rural-to-urban migration, resulting in an urban population explosion, and the rise of overcrowded slums. These slums have either poor or almost no sanitation facilities, and sparse availability of water. Rural-to-urban migration essentially occurs due to limited outland opportunities.

Rural areas are the worst affected by water crises and generally lack access to water. In some areas, the village population has to walk great distances just to fetch a few liters of water for their daily sustenance. The time invested in these activities costs opportunities, especially of women and school-going children. This negatively impacts their health and productivity. Such situations may arise from either a failure of institutions to ensure a proper water supply or simply a lack of essential infrastructure, owing to the remoteness of the area and consequent difficulties in setting up infra. The advent of Global Warming, due to anthropogenic actions, along with Climate Change, has made water availability much less predictable. Droughts are adding to water scarcity and an increased frequency of flooding is threatening and contaminating water resources. As mentioned before, rural areas face the worst of these adversities, especially since their sustenance is majorly dependent on Mother Nature. Water is slowly becoming more of an unnamed luxury than a right. Data provided by the Food and Agriculture Organization (FAO) reports that approximately one fifth of the population on earth is facing water scarcity.

The need of the hour is to educate current and upcoming generations of the populace, regarding this increasingly dominant issue. Administrative agencies, in collaboration with local representative bodies, need to formulate an action plan to tackle the emerging crisis. If water is given that extra focus and used judiciously, it holds the potential to change lives. Adequate access of quality water for all can bring about large-scale changes, eminently in the rural sector.

So what can Clean Water do? We have highlighted how people’s lives can change, just with their water issues sorted.

  • Make Way for Nutritional Security

Diseases from dirty water kill more people every year than all forms of violence, including war (as found out by our friends at Charity Water). People with no or limited access to safe drinking water, have to face malnourishment and loss of productivity. Access to clean water will bring global food and nutritional insurance and will also help reduce infant mortality rates, caused by diarrheal diseases that rise due to unhealthy conditions and improper sanitation.

  • Increase Employment Opportunities

The world still generates 66% of electricity from fossil fuels. Along with the development of renewable sources of energy, we still need to cater to the needs of the non-renewable sources already in progress. Fossil fuel production and even nuclear energy production is highly water intensive. Proper access to water can lead to generation of electricity and thus, create a lot of employment opportunities. However, non-renewable sources cannot be considered feasible in the long run.

  • Help Empower Women

In low income countries, women primarily bear the responsibility of fetching water, which is time-consuming and tiresome. In South Africa, in poor rural households, women who fetch water and fuel wood, spend 25% less time in paid employment. Due to poor sanitation, women and girls have to walk to open defecation sites and are vulnerable to misdeeds. They also have specific hygiene requirements during pregnancy and menstruation. With proper sanitation and easy access to water, time is saved and further, new employment opportunities for women are created.

  • Help Increase Agricultural Productivity

Agriculture is known to be the biggest user of water, and adequate availability of water will lead to agricultural efficiency. With the rise in populations, demand for food has been increasing exponentially. Efficient and precise irrigation methods along the agrifood chain can help salvage water and energy.

It is in fact surprising to see how water has the ability to change lives, to such an extent that it can improve standards of living. Thus, there is an urgent need to create awareness and work towards protecting the sources of water and help everyone get their fair share. Traditional methods like rainwater harvesting are a great measure to work towards conservation of water. Renewable sources of energy reduce dependence on water to generate electricity. Solar powered irrigation pumps are also a great alternative that work towards a definite usage of water, mechanized with a sustainable solution.

It’s time we appreciate what we have, before it turns into something we used to have.

Written By – Prakriti Sharma

Edited By – Anirban Banerjee